Start with the job it does
Price is connected to the time, uncertainty or money your product saves. A focused tool that solves an urgent problem can be worth more than a large bundle without a clear purpose.
Choose a sensible range
Compare a few products serving the same type of buyer. Use that as context, then choose a price that reflects your depth, support and proof.
Work backwards
Set a modest monthly revenue target and divide it by the price. If the required number of buyers feels unrealistic, revisit the offer, audience or price.
Learn from real sales
Launch with one price, record questions and watch conversion. Raise the price when the product becomes stronger or demand proves its value.